A Full Spectrum of Care

MIT Health needed a visual expression that captured its expanded services and evolved role within the MIT community. I created a bold new identity centered on a healthcare cross built from colorful blocks that appear throughout the system, tying the brand together both visually and symbolically.

Rooted in MIT’s color palette and grid, the design reflects the multiplicity of care, diversity of patients, and the unconventional spirit of the MIT community. It communicates comprehensive care—from primary and specialty services to wellness and behavioral health—while embodying MIT’s culture of scientific rigor, creativity, and adaptability.

Confident, compassionate, and inclusive, the identity connects seamlessly to the broader MIT brand while giving MIT Health a distinct, human-centered presence across communications and platforms.