A Collaborative Identity

Our team developed a flexible lockup of the Baptist Health and FIU Herbert Wertheim College of Medicine logos and paired it with a fresh design system. The system integrates color palettes from both entities, uses a simplified grid, flat colors, and unique icons to create a cohesive visual language. Clean, engaging clinical photography combined with scientific pattern overlays brings energy and clarity to the brand across collateral.

The partnership between Baptist Health and FIU aims to transform South Florida’s healthcare landscape, elevating Baptist Hospital to a statutory teaching hospital and expanding medical education, research, and patient care. The visual identity needed to communicate collaboration, innovation, and academic excellence while balancing the unique strengths of both organizations.

The identity and design system unify the two brands and provide a flexible foundation for all communications. It visually conveys the collaboration’s purpose, supports the rollout of programs, and reinforces a shared commitment to clinical innovation, medical education, and community impact.