A Full Spectrum of Care

I created a bold visual identity for MIT Health, including logo, design system, and an energetic illustration style. The logo is a healthcare cross composed of the same colorful blocks used throughout the design system, tying the identity together visually. The system uses MIT’s color palette and grid to reflect the multiplicity of care, diversity of patients, and the unconventional qualities of the MIT community.

MIT Health needed a visual expression that captured its expanded services and evolved role within the MIT community. The brand communicates comprehensive care — from primary and specialty services to wellness and behavioral health — while reflecting MIT’s culture of scientific rigor, creativity, and adaptability.

The identity conveys confidence, compassion, and inclusivity while visually connecting to the broader MIT brand. The bold, structured approach highlights the diversity of the MIT community and the full range of health services, providing a vibrant, human-centered presence for MIT Health across communications and platforms.