A Collaborative Identity

A partnership between Baptist Health and FIU aims to transform South Florida’s healthcare landscape, elevating Baptist Hospital to a statutory teaching hospital and expanding medical education, research, and patient care. The visual identity reflects this collaboration, with a flexible logo lockup that combines the two logos to establish a clear connection between the organizations.

The system balances color palettes from both brands, applies a simplified grid, and uses flat colors and custom iconography to create a unified visual language. Clean, engaging clinical photography paired with scientific patterns and color overlays brings clarity and energy to communications across print and digital touchpoints.

The identity communicates collaboration, innovation, and academic excellence while highlighting the unique strengths of each organization and providing a flexible foundation for all communications.